I can explain it in ten words: If you’re talking about yourself, you’re not talking to me. In the blogosphere it simply isn’t possible to promote your expertise and earn trust by focusing on yourself, your company, and your brand.
Blogging done right addresses the issues that matter to your audience. Although your mom may not agree, you do not matter. Educating and solving the problems of your target market does matter; it’s the core of social media engagement.
According to Technorati’s State of the Blogosphere study, there are over 133,000,000 blogs competing for eyeballs and audience. Do you think talking about yourself will set you apart from the rest?
If your blog sounds like this, step back and take another look at your perspective and intent:
These days your marketing tools must include tactics that promote your expertise by offering value to your current and future customers. This concept extends to web pages, tweets, and blog comments as well.
If the words “I’, “me” and “us” regularly appear throughout your communications, then it’s time for a rewrite. Would you follow someone who consistently self-promotes without offering value?