Getting found online is key to a successful online marketing strategy. Kinda’ obvious, right? One critical component of “getting found” is to make sure you have a social media footprint.
Getting started and keeping current with social media can be daunting. Blogging, forums, directories, Facebook, Twitter, Linked in, YouTube, Flickr, and SlideShare are a few of the social channels you can use maximize off-page SEO.
With so many to choose from, how do you begin?
Start by dipping a toe in the Web 2.0 waters. You don’t have to engage with all channels to be effective. In fact, you’ll be most successful if you pick two or three media channels that best fit your strategy and focus your efforts there. If your organization has the bandwidth to engage more broadly, that’s great. The point is to use your time wisely to greatest effect.
So, depending on how you count them, here are 3 – or 27 – helpful marketing tools to help you become more social, more easily:
A recent Hubspot blog, “25 Ways to Get More Social Media Followers” has great tips that cover a range of easy-to-implement (links in email signatures) to more advanced (create and embed videos).
In the Buyer Beware category: There are some great online SEO consultants, should you need help. Then there’s the “Ed’s Storm Door and Online-Everything Experts” variety. Great, fun article (also from Hubspot – yes, we love them) on 7 Signs You Should Run Screaming From An SEO Consultant. Take time to read the comments – very illuminating and entertaining (naughty words advisory).
To help embed your social email signature, consider using WiseStamp. It’s an easy way to add social links to your emails (and can even display your most recent tweet, so you can show off how interesting you are!). Set up is very simple:
Bottom line? Do your homework, Pick two or three channels that best fit your strategy and focus your efforts there. If your organization has the resources to engage with more, that’s great. The point is to keep everyday productivity up while expanding your Internet footprint. Now, get out there and start socializing!
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