The licensing models of some CRM applications are a poke in the eye to the sales arm of companies who would like to share sales data with outside distributors, independent reps, or agents. 
Their reluctance to pay full price is not unreasonable. They don’t want or need the same set of features for a user that needs only limited access to data.
Typically, depending on features, cloud-based SFA CRM costs between $0 and $125 per user, per month (Salesforce.com straddles the high end of the spectrum, while LeadMaster stands firmly in the low-mid to mid-range). If you want a robust system (that generally translates to “not free”), paying full freight for a limited user is a pricey just to manage a few leads a week.
LeadMaster, a SaaS CRM software solution, has solved this problem brilliantly. They recently introduced a creative licensing model called Lead-Xpress, It enables a lead management system to distribute leads to occasional users, yet fully integrate their records, selected follow up steps, and notes into the centrally-shared database.
The customizable Lead-Xpress form can be viewed and submitted from any Internet browser or web-enabled phone. In fact, the system can be configured so that reps immediately receive a text message each time a new lead is assigned.
Lead-Xpress can be used by external reps for a modest a monthly subscription of $10. It’s also available on a per-lead basis ($2) if the external user only occasionally needs to view and update leads in the system. This pricing model enables companies to maintain the top-tier functionality necessary to manage and grow their business while lowering costs.
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Doing a quick back-of-the-envelope calculation, using Lead-Xpress could save the average small business thousands – or tens of thousands – dollars per year, even while supporting a greater network of sales channels.
LeadMaster pioneered online sales and marketing tools, providing CRM on-demand lead management, well before the terms “customer relationship management system” and “software-as-a-service” became part of the sales vocabulary.
So, why isn’t LeadMaster better known? Even though it’s been around for about 12 years, until recently LeadMaster CRM/SFA was sold primarily as a white-label solution, used by many Fortune 500 (and smaller) companies. Early in 2010 LeadMaster began extending its reach via global partners; we expect to see it gaining greater visibility in the marketplace as a result of innovations such as Lead-Xpress.