Web consumers are driving an entirely new tool-set to replace dated, outbound campaigns. How can organizations reach a greater audience? How effective are these new tools exactly? Before Digital Marketing The Internet was built on interaction. When internet marketing emerged, it was the exact opposite of one-way information mediums that pushed messages to consumers such as: television radio teletext Early Internet adopters took to it in much the same way […]
Blog marketing: You talkin’ to me?
You’re ready to embrace web 2.0 marketing as part of your sales and marketing strategy (well, you should be) and you want to know the most effective way to tell the world how great you are. I can explain it in ten words: If you’re talking about yourself, you’re not talking to me. In the blogosphere it simply isn’t possible to promote your expertise and earn trust by focusing on […]
Chickens, Eggs, and Sales and Marketing Strategy
What comes first: marketing, or customers? I heard from a friend this morning about her daughter’s struggling new business. It’s a brick and mortar store that promotes the work of local artisans. It should have done well over the holidays; it did not. The store is on the other side of the country so I did the next best thing to popping in – I looked at the website. It’s […]
Managing Social Media Tactics: Three (or 27) easy tips
Getting found online is key to a successful online marketing strategy. Kinda’ obvious, right? One critical component of “getting found” is to make sure you have a social media footprint. Getting started and keeping current with social media can be daunting. Blogging, forums, directories, Facebook, Twitter, Linked in, YouTube, Flickr, and SlideShare are a few of the social channels you can use maximize off-page SEO. With so many to choose […]