It is undeniable that mobile is hot. According to CITA, the International Association for the Wireless Industry, 96 percent of the U.S. population uses a wireless device. Gartner predicts that by 2013, mobile devices will surpass traditional computers as the preferred tool for internet access – driving mobile retail to over $12 billion by 2014. Given the expected growth, using mobile as a marketing channel is something you shouldn’t ignore. Almost […]