Say goodbye to cold calling. Use targeted lead generation


“Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company”. So says Teicko Hube in a spot-on article posted in a HubSpot Blog, Demand Creation vs. Cold Calling. Teicko goes on to make a compelling point about how to generate leads to improve sales results, and asks a pivotal question: Why do businesses invest in good sales reps and […]

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