Four Myths About Social Marketing for Business

Given all the fervor around social media it probably isn’t too surprising to learn that a lot of misinformation exists about the best way to engage in social media marketing. Although there is no one engagement strategy that will work for every business, there are some myths circulating that will almost certainly ensure your failure. So before you make the same mistakes, consider these few myths. Social media is a […]

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Harnessing the Multi-Channel Digital Marketing

Web consumers are driving an entirely new tool-set to replace dated, outbound campaigns.  How can organizations reach a greater audience? How effective are these new tools exactly? Before Digital Marketing The Internet was built on interaction. When internet marketing emerged, it was the exact opposite of one-way information mediums that pushed messages to consumers such as: television radio teletext Early Internet adopters took to it in much the same way […]

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