Over the last decade, there has been a dramatic shift in how consumers purchase products. Fingers that once strolled through the Yellow Pages now do their walking on a mouse and keyboard. The shift to online searches and away from print directories all but guarantees the demise of the print Yellow Pages directory; as far as I’m concerned, it can’t come soon enough. I received my copy this week and, […]
The Gap’ll Getcha’
CRM: investment or expense? It’s your call.
CRM projects don’t require planning – True or False?
Recently I’ve been thinking about a simple test that customers should take before starting a CRM project. Our test? True or False, indicate if you agree with any of the following four scenarios: You’re travelling from Boston to Milwaukee and intend to get there as quickly as possible. You decide that going online to book a flight or get driving directions takes too much time, so you just start driving. You’re building a house. Because […]