CRM | Sales | Marketing Insights by Lindsay Garrison
“Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company”. So says Teicko Hube in a spot-on article posted in a HubSpot Blog, Demand Creation vs. Cold Calling. Teicko goes on to make a compelling point about how to generate leads to improve sales results, and asks a pivotal question: Why do businesses invest in good sales reps and […]
“Most people spend more time and energy going around problems than in trying to solve them.” –Henry Ford Why do smart people recognize, and then consciously avoid fixing, obvious problems? I’ll bet it makes you crazy to watch someone doing something bass-ackwards – or maybe it’s just me. Bad business processes embed themselves into workflow over time: they even become part of the training program: “Bill, you take the customer […]
Think about the holiday season just past, and your holiday travels. Did your experience bring to mind, “Over the river and through the woods, to grandmother’s house . . . tra la, tra la?” Or did you have a meltdown because you got snowed in at Terminal C and the number you needed for The Big Deal was back in the office? Do you really need another reason to justify […]
Getting found online is key to a successful online marketing strategy. Kinda’ obvious, right? One critical component of “getting found” is to make sure you have a social media footprint. Getting started and keeping current with social media can be daunting. Blogging, forums, directories, Facebook, Twitter, Linked in, YouTube, Flickr, and SlideShare are a few of the social channels you can use maximize off-page SEO. With so many to choose […]