Google Analytics: New and Improved with Multi-Channel Goodness

Unless you are especially lucky or have a super power that allows you to control the minds of others, you probably don’t sell every first time visitor to your site  (If you do, we should talk.) Most modern marketing efforts almost always involve communicating with potential customers in multiple ways. Yet, the majority of tools only capture the last touch point that resulted in a sale. This is misleading and […]

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A Dozen Ways to Succeed with Email Marketing in 2011

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Ask a group of email marketing specialists, “What’s the most important component in e marketing campaigns?” and you’ll get  a dozen answers. With considerations around design, mailing frequency, message, length, tone, landing pages, compelling offers, and incentives, it’s nearly enough to make you quit before you begin. But don’t. Although there are many ways to approach e marketing campaigns, there are consistent principals to follow that can result in increased conversions […]

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