CRM | Sales | Marketing Insights by Lindsay Garrison
Analysts at Morgan Stanley predict that the number of mobile Internet users will exceed desktop Internet users by 2015. Will you be ready? If you’re using email as part of your marketing communication strategy, you need to understand how this will affect your ability to connect to your target audience. The intersection of marketing and technology You could probably anticipate the rise of mobile use just by the number of cell phones tethered to diners at […]
It is undeniable that mobile is hot. According to CITA, the International Association for the Wireless Industry, 96 percent of the U.S. population uses a wireless device. Gartner predicts that by 2013, mobile devices will surpass traditional computers as the preferred tool for internet access – driving mobile retail to over $12 billion by 2014. Given the expected growth, using mobile as a marketing channel is something you shouldn’t ignore. Almost […]