5 Metrics for Measuring Your Digital Campaign

If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]

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3 Steps to measuring Internet Marketing ROI: A Simple Approach

The saying goes, if you can’t measure it you can’t manage it. This is definitely true for Internet marketing. More and more organizations are investing in Internet-based marketing with the goal of growing their business. Yet, many of these companies are not monitoring their return on investment (ROI) for these activities. That is a mistake. How do you optimize if you don’t understand the impact of your efforts? Defining ROI […]

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A Dozen Ways to Succeed with Email Marketing in 2011


Ask a group of email marketing specialists, “What’s the most important component in e marketing campaigns?” and you’ll get  a dozen answers. With considerations around design, mailing frequency, message, length, tone, landing pages, compelling offers, and incentives, it’s nearly enough to make you quit before you begin. But don’t. Although there are many ways to approach e marketing campaigns, there are consistent principals to follow that can result in increased conversions […]

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