All leads are not created equal. Even if companies know how to generate leads, many have no lead management system in place to evaluate the quality of a lead. The thinking is, as long as it comes from a carbon-based life form and has a pulse it goes directly to the sales team. This no-system system is costly. Why not improve sales results by determining which leads get passed along now and […]
CRM User Adoption: Don’t get derailed
CRM User Adoption: Don’t get derailed If you’re engaged in CRM evaluation you’ve probably encountered the statistics about CRM success rates. User adoption (or, more accurately, the lack thereof) is a common reason for CRM projects to fail. Your CRM project doesn’t have to go off the tracks! Follow these 6 steps to ensure that your users willingly support the solution – and keep your project on track to a […]