CRM | Sales | Marketing Insights by Lindsay Garrison
Retweeting your PDFs After the effort of writing that whitepaper, case study, or eBook, wouldn’t it be great if it could grow legs and walk? Of course you have a call to action and, naturally, visitors flock to your landing page to download and savor your outstanding content. Your reader may share your content with a colleague or friend and email them a link or a copy. But, wouldn’t it […]
Are you thinking about upgrading some of the tools in your tech toolbox? Wait – do not click submit! Step away from the keyboard and put down that credit card! Ending up with mismatched hardware and software is expensive. If your contact management system stops working it disrupts your ability to meet deadlines and get your job done – add “exasperating, infuriating, counter-productive, aggravating, and maddening” to “costly mistake”. We […]
This is productivity software that is – dare I say it – positively life altering. Lets be honest, our internet lives are not getting simpler anytime soon, so how can we make sense, and keep track, of it all? Consider these three solutions that will help create order out of the mountains of information you manage on a daily basis. EvernoteB.E. (before Evernote) the world was a swamp […]
“Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company”. So says Teicko Hube in a spot-on article posted in a HubSpot Blog, Demand Creation vs. Cold Calling. Teicko goes on to make a compelling point about how to generate leads to improve sales results, and asks a pivotal question: Why do businesses invest in good sales reps and […]