CRM | Sales | Marketing Insights by Lindsay Garrison
Have you just started to dip your toes into the social media waters? If so, then you’ve probably experienced the tsunami effect. There are countless social media channels and so many ways to connect that you can get swept away by its shear magnitude. However, ignoring the benefits of learning Twitter, Linked In and Facebook is not going to help you be more effective in business. If you want to improve sales […]
The licensing models of some CRM applications are a poke in the eye to the sales arm of companies who would like to share sales data with outside distributors, independent reps, or agents. Their reluctance to pay full price is not unreasonable. They don’t want or need the same set of features for a user that needs only limited access to data. Typically, depending on features, cloud-based SFA CRM costs […]
Winning hearts and minds is what user adoption is all about. A universal truth at most companies is that after a CRM rollout, someone will love it, someone will hate it, and some will simply resent it. Navigation is one area where users differ strongly in their preferences, making it a challenge to introduce a system that will be universally embraced. From a user perspective, one size doesn’t fit all, […]