Email Marketing: Do it right or don’t bother.


Email marketing is one of the most cost-effective marketing tactics available to small and medium business. It helps companies maintain strong relationships that translate into long-term customer loyalty and increased sales revenue. Nurture campaigns keep your brand and your services top-of mind, making it more likely for your customers and prospects to buy from you than from your competitors. Sending an email is just the end result of successful email […]

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Using ACT! CRM to Track Customer Service Events

When asked if Sage ACT!1 can support time-tracking, tech support incidents, or case management, depending on requirements, the answer is either “absolutely” or “kinda sorta.” Using ACT! with some minimal addons is one way to make sure your small business crm software provides a great ROI. Comprehensive support management can be integrated into ACT! using an external program such as Tele-Support HelpDesk (this is great if your tech support people […]

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