Google Analytics: New and Improved with Multi-Channel Goodness

Unless you are especially lucky or have a super power that allows you to control the minds of others, you probably don’t sell every first time visitor to your site  (If you do, we should talk.) Most modern marketing efforts almost always involve communicating with potential customers in multiple ways. Yet, the majority of tools only capture the last touch point that resulted in a sale. This is misleading and […]

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