Making CRM Fun: Using Gamification to Engage

definition of gamification

Making CRM Fun Just getting up to speed on social media and Web 2.0? Feeling pretty savvy? You are already behind. The next new thing in the evolving world of web engagement is gamification. Gamification is about introducing gaming concepts to tasks that have traditionally had problems with traction or compliance in the enterprise, like consistently updating contacts, making notations in the customer relationship management system or getting customers to […]

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CRM vendors embrace mobility


Even if you aren’t quite ready, CRM are. Many popular vendors have wholly embraced mobility and offer mobile versions of their applications. Many are even going further and not just creating a mobile replica of the desktop application. Popular open source CRM vendor, SugarCRM, focused deeply on social, mobile, and internationalization in version 6 of its platform. The vendor offers an iPhone version and announced support for Android and Blackberry […]

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Social Media – Don’t forget your water wings

Have you just started to dip your toes into the social media waters? If so, then you’ve probably experienced the tsunami effect. There are countless social media channels and so many ways to connect that you can get swept away by its shear magnitude. However, ignoring the benefits of learning Twitter, Linked In and Facebook is not going to help you be more effective in business. If you want to improve sales […]

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Customize your ACT! database – Part One: Checkbox field

Many users who started working with ACT! crm software back in the day may not realize how much the software has evolved over the last several versions. While there are many big additions like social media tracking, connected services that include e-marketing and lead management, and sales opportunity management, there are smaller – yet significant – additions as well. You don’t even need to be using ACT! 2011 to take […]

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