CRM, sales and marketing Insights by Lindsay Garrison
Organizations can make a number of costly mistakes when implementing a customer relationship management (CRM) system – especially when they elect not to use specialist and perform the development and implementation internally. A few mistakes can have significant time and financial impacts. In the worst-case scenario, organization can be left with a CRM system that doesn’t meet business needs. Here are some common CRM implementation mistakes, and how they can [...]
Customer relationship management systems can have immense benefits for small businesses, even where only a few staff are directly involved with the customers. Some small businesses don’t want to invest in in-house CRM systems, especially if it involves equipment upgrades and an increased in IT staff. By their very nature, small businesses have limited staff and resources. CRM processes can help build your business by strengthening your customer relationships and bringing in new customers. Fortunately, software-as-a-Service [...]
Social CRM – It’s Interactive Organizations must prepare themselves, if they have not already, to engage in multi-channel communications with customers. For years they have had the luxury of engaging in outward-directed communications with customers as a sales and marketing strategy. However, now that social media and other Web 2.0 fixtures have become a ubiquitous part of life, that approach is not longer effective. Moving Away From “Junk Engagement” No marketer [...]
Making CRM Fun Just getting up to speed on social media and Web 2.0? Feeling pretty savvy? You are already behind. The next new thing in the evolving world of web engagement is gamification. Gamification is about introducing gaming concepts to tasks that have traditionally had problems with traction or compliance in the enterprise, like consistently updating contacts, making notations in the customer relationship management system or getting customers to [...]
