5 Metrics for Measuring Your Digital Campaign

If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]

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Google Analytics: New and Improved with Multi-Channel Goodness

Unless you are especially lucky or have a super power that allows you to control the minds of others, you probably don’t sell every first time visitor to your site  (If you do, we should talk.) Most modern marketing efforts almost always involve communicating with potential customers in multiple ways. Yet, the majority of tools only capture the last touch point that resulted in a sale. This is misleading and […]

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How successful is your lead generation?

Landing pages focused on Contact

Did you know that your buyers are now in control of the buying process? If this is news to you, then welcome to the 21st century, where “interruption blocking” rules. Your prospects can (and do) tune out your sales and marketing efforts with caller ID, spam filters and voice mail. In fact, 80% of all buyers search online for reviews and product information to educate themselves before buying. Let me share […]

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