CRM | Sales | Marketing Insights by Lindsay Garrison
You’re driving to work and your left front tire just flew off. Whoa! What’s the first thing you’d do (after you stopped shaking)? Do you put the tire back on and drive away? Or do you get your valuable car to the best garage in town, figure out how it happened, and fix it so it doesn’t happen again? Which is the faster, cheaper solution? Which is the safer, more […]
“Your content must be interesting, unique, and relevant,” everybody says, but to whom? The knee-jerk response is to say, “Your customers, obviously.” It turns out that things are a bit more nuanced than that. Sometimes, we need to think more broadly. “Wait, didn’t you just write an article about how you can’t compete with the whole world, that you need to focus on what makes you unique and stop trying […]
A different kind of market segmentation: – Your reach is no longer about your physical distance from the consumer. It’s almost entirely about whether or not they’ve heard of you and whether or not you are selling what they want. This means that your competitors aren’t the competitors of yesterday and that the very ground you stand on is changing. Traditionally, if you were the best in town, you had […]
Limited time and Resources: Web content marketing is quickly becoming one of the most important marketing tools for small business. But many businesses involved in this practice often find themselves pulled in two directions: should they invest in better content production or better content promotion? We all have limited time and resources. Every hour we spend on promotion is an hour we can’t spend on improving our content, right? What […]