CRM | Sales | Marketing Insights by Lindsay Garrison
Stuck in a marketing rut? Reach new heights with these recent finds: They don’t know it yet, but my new BFF is Koozai. I recently discovered Koozai TV‘s whiteboard videos. They are crammed full of crazy good insider tips on how to maximize SEO and PPC results. Invest less than 30 minutes of your time and get a master class in content marketing with just these three videos: The Power […]
Today’s inbox had an email with the subject “If your website sucks it’s hard to sell.” A provocative subject line is designed to get the email read, and this one did it’s job. The email promotes a free webinar: How to Create a Website That Sells (sign up – it’s presented by Jill Konrath and HubSpot – you can’t go wrong) and the content lived up to my expectations: “Lousy website bad. Good […]
For most small and medium businesses, managing customer relationships is a critical activity for business growth and, increasingly, social media plays a role. Social adds a new dimension to customer relationship management. Instead of only managing data and information driven by one-way communications, organizations must also manage more complex conversations and relationships with the social customer (check out HubSpot 3 to see how easy marketing software has made this). In many […]
When it comes to marketing, perception is paramount. This should go without saying. Yet, some insights from the science of perception are not well- integrated by business . Here are three ways that perception can influence your B2B marketing success. 1. Color Colors have a surprisingly strong influence on the way that consumers look at products. A striking 85% of customers say that color is the primary reason that they choose […]