If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, [...]
SOPA and PIPA explained so even a senator could understand it.

Update! The good guys won. SOPA and PIPA are DEAD. Are you worried that on-line free speech rights may be decided by rich, middle-aged (mostly) white guys who have the level of tech savvy demonstrated by the late Ted Stevens (famously, “The Internet is a series of pipes”). Of course, the other worry is that they do “get it” but are beholden to lobbyists who want these regulations enacted (we can be sure [...]
If you want to screw up email marketing, be nice.

Here’s an interesting tidbit, and just in time, too, before we trip over any New Year’s resolutions. If one of your resolutions is to become a more positive person, think again – at least when it comes to email marketing and subject lines. Based on a study completed in 2011 by Alchemy Worx, CEO Dela Quist says, “If you want people to open an email, scare them. If you don’t want them to [...]
