CRM, sales and marketing Insights by Lindsay Garrison
Update! The good guys won. SOPA and PIPA are DEAD. Are you worried that on-line free speech rights may be decided by rich, middle-aged (mostly) white guys who have the level of tech savvy demonstrated by the late Ted Stevens (famously, “The Internet is a series of pipes”). Of course, the other worry is that they do “get it” but are beholden to lobbyists who want these regulations enacted (we can be sure [...]
Here’s an interesting tidbit, and just in time, too, before we trip over any New Year’s resolutions. If one of your resolutions is to become a more positive person, think again – at least when it comes to email marketing and subject lines. Based on a study completed in 2011 by Alchemy Worx, CEO Dela Quist says, “If you want people to open an email, scare them. If you don’t want them to [...]
It doesn’t matter how well you do the wrong things: what worked for your business a year ago may no longer be effective. In order to adapt to changing conditions you need actionable information that’s relevant, easy to generate, and clearly understood. In order to focus your resources on what’s working you must phase out or fine tune what isn’t. Good business intelligence helps you evaluate the effectiveness of your tactics and [...]
Anyone familiar with the parable, Who Moved My Cheese is aware that stubborn resistance can’t restore the status quo. It’s a simple story that illuminates the need to prepare for and adapt to change. Switch, How to Change Things When Change is Hard by Dan Heath and Chris Heath, gives a more actionable approach to changing minds and habits. What both books illuminate is that, whether we’re subject to or [...]
