“Your content must be interesting, unique, and relevant,” everybody says, but to whom? The knee-jerk response is to say, “Your customers, obviously.” It turns out that things are a bit more nuanced than that. Sometimes, we need to think more broadly. “Wait, didn’t you just write an article about how you can’t compete with the whole world, that you need to focus on what makes you unique and stop trying […]
Can You Compete With the Entire World?
A different kind of market segmentation: – Your reach is no longer about your physical distance from the consumer. It’s almost entirely about whether or not they’ve heard of you and whether or not you are selling what they want. This means that your competitors aren’t the competitors of yesterday and that the very ground you stand on is changing. Traditionally, if you were the best in town, you had […]
Content Marketing Strategies: Experts extend your reach
Limited time and Resources: Web content marketing is quickly becoming one of the most important marketing tools for small business. But many businesses involved in this practice often find themselves pulled in two directions: should they invest in better content production or better content promotion? We all have limited time and resources. Every hour we spend on promotion is an hour we can’t spend on improving our content, right? What […]
4 Elements of Organic Internet Marketing
Earning your reputation HubSpot recently posted about five important steps for any inbound marketing campaign. While it was a great article, I worried that readers would walk away believing that inbound marketing was all about campaigns. While the campaign is an essential part of any marketing strategy it has an important feature I feel I must draw attention to. Campaigns end. If there is a fundamental difference between inbound marketing […]