CRM | Sales | Marketing Insights by Lindsay Garrison
Blogging works so well as a marketing tactic because 70% of all buyers research their purchases online. They search Google, LinkedIn Groups, Twitter, and FaceBook for “How can I . . .”,or “Where do I…”, or “What’s the best…”. Why should you blog? If you have answers, you can help potential buyers. And if you know how to help them, shouldn’t you help them find you? Blogging is an outstanding way […]
Stuck in a marketing rut? Reach new heights with these recent finds: They don’t know it yet, but my new BFF is Koozai. I recently discovered Koozai TV‘s whiteboard videos. They are crammed full of crazy good insider tips on how to maximize SEO and PPC results. Invest less than 30 minutes of your time and get a master class in content marketing with just these three videos: The Power […]
For most small and medium businesses, managing customer relationships is a critical activity for business growth and, increasingly, social media plays a role. Social adds a new dimension to customer relationship management. Instead of only managing data and information driven by one-way communications, organizations must also manage more complex conversations and relationships with the social customer (check out HubSpot 3 to see how easy marketing software has made this). In many […]
“’Like’ me and I’ll give you 50% off a new pair of jeans!” We see this marketing tactic with increasing frequency. It’s tremendously popular. But does it work? A study conducted at Georgia State University set out to answer exactly that question. Were social coupons any good at attracting customers and boosting profitability? Social Marketing Strategy: What They Discovered In a review of three such campaigns conducted by real (but […]