CRM | Sales | Marketing Insights by Lindsay Garrison
Be a (content) rainmaker You’ve got a blog. You’ve got readers. You’ve got your mojo working. The only thing you don’t have are ideas. Sometimes they flow like water – other times – not so much. A drought of good ideas can lead to all sorts of problems for you—boring copy, long lags between posts or the dreaded dormancy, all of which can cause your readers to unbookmark your blog, […]
Yesterday morning I had165 blog articles. This morning I had zero. Over two and a half years of effort in writing CRM, email marketing, and inbound marketing articles – the foundation of our content marketing and customer resources – just gone. The morning started with a dire warning that three feet of snow and 75 MPH gusts are barreling down on us. Our governor issued an executive order to close all […]
Turbocharge your brain for the week ahead … Sticky websites,using measurements that matter, get leads flowing with better sales pipeline management, and uncover the art of a good landing page. 5 Small Business Website Mistakes that Can Cost Your Small Business Website visitors need to see themselves in your site the instant they arrive. They’ll decide in seconds if you have anything worth sticking around for. Does your message pull them in […]
Trade shows are losing mind-share and traffic. Yet there are good reasons why you might still want to allocate some of your B2B marketing budget and exhibit. Fewer people attend, but those who do are more likely to be decision-makers. Companies don’t have the budget anymore to send legions of team members to Las Vegas as a perk. The guy stopping by your booth these days just might be the guy who […]