CRM, sales and marketing Insights by Lindsay Garrison
It doesn’t matter how well you do the wrong things: what worked for your business a year ago may no longer be effective. In order to adapt to changing conditions you need actionable information that’s relevant, easy to generate, and clearly understood. In order to focus your resources on what’s working you must phase out or fine tune what isn’t. Good business intelligence helps you evaluate the effectiveness of your tactics and [...]
Given all the fervor around social media it probably isn’t too surprising to learn that a lot of misinformation exists about the best way to engage in social media marketing. Although there is no one engagement strategy that will work for every business, there are some myths circulating that will almost certainly ensure your failure. So before you make the same mistakes, consider these few myths. Social media is a [...]
The Value of Inbound Marketing Inbound marketing is all about attracting potential customers to your business by helping them find you. Online marketing incorporates various techniques such as pay-per-click (PPC) advertising, social media, search engine optimization (SEO) all offering free, informative, and, above all, useful content. Inbound marketing has become more prevalent as customers increasingly control the buying process. Thanks to instant access to information, buyers are more informed about products and [...]
Today’s Boston Globe contained an article with some good news for those who don’t “get it” about technology. In case you’re unsure if you’re a dinosaur here are some signs: you have an AOL address you don’t tweet you send emails instead of texts you think getting poked is offensive gesture. Good news – You may be hopelessly behind, but if you’re older you may get a pass on not [...]
