CRM | Sales | Marketing Insights by Lindsay Garrison
You may aware that you need to identify different types of customers and prospects – yet unsure of the best way to identify these “customer segments” or efficiently target them. Customers expect personalized conversations based on their unique needs in today’s business environment – not some canned email that you send to everyone who has a pulse and a dollar. A solid segmentation strategy is key for differentiating you from your […]
Email has become a virtually ubiquitous part of daily life for most of the population for communicating with every from personal contacts to business connections. Because email has become so popular, many organizations now have an email marketing strategy in place. Email marketing can be a cost effective tool to reach perspective clients and a touch point to keep existing clients engaged. Although email marketing is cost effective, it is […]
Email marketing is one of the most cost-effective marketing tactics available to small and medium business. It helps companies maintain strong relationships that translate into long-term customer loyalty and increased sales revenue. Nurture campaigns keep your brand and your services top-of mind, making it more likely for your customers and prospects to buy from you than from your competitors. Sending an email is just the end result of successful email […]
Ask a group of email marketing specialists, “What’s the most important component in e marketing campaigns?” and you’ll get a dozen answers. With considerations around design, mailing frequency, message, length, tone, landing pages, compelling offers, and incentives, it’s nearly enough to make you quit before you begin. But don’t. Although there are many ways to approach e marketing campaigns, there are consistent principals to follow that can result in increased conversions […]