Email Marketing: It’s good to be the king

Judging from all the talk about social media and online marketing, you might assume that email marketing is on the decline. Nothing could be further from the truth. Each of these methods are essential, complementary marketing tactics for 2012. But, email could well be the most effective for SMB. Although email marketing has existed since the early 1990’s, it continues to be one of the most prevalent, cost-effective, and successful […]

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If you want to screw up email marketing, be nice.

No more Mr. Nice Guy

Here’s an interesting tidbit, and just in time, too, before we trip over any New Year’s resolutions. If one of your resolutions is to become a more positive person, think again – at least when it comes to email marketing and subject lines. Based on a study completed in 2011 by Alchemy Worx, CEO Dela Quist says, “If you want people to open an email, scare them. If you don’t want them to […]

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Email subject lines; clarity trumps brevity


Here’s some startling wisdom from Dela Quist of Alchemy Worx, an email marketing agency that “eats, sleeps and breathes email”:  the vast majority of emails sent by marketers don’t get opened, no matter who they are and no matter what they do. Get over it. Your job as an email marketer is to connect with an interested and relevant audience. Would you rather have 1,000 people open your email and […]

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SMB Business Intelligence – 10 “smarketing” tactics to track

Business intelligence drives business success

It doesn’t matter how well you do the wrong things:  what worked for your business a year ago may no longer be effective. In order to adapt to changing conditions you need actionable information that’s relevant, easy to generate, and clearly understood. In order to focus your resources on what’s working you must phase out or fine tune what isn’t. Good business intelligence helps you evaluate the effectiveness of your tactics and […]

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