As big a disaster as Nemo? Nearly.

Snowpocalypse

Yesterday morning I had165 blog articles.  This morning I had zero. Over two and a half years of effort in writing CRM, email marketing, and inbound marketing articles – the foundation of our content marketing and customer resources – just gone. The morning started with a dire warning that three feet of snow and 75 MPH gusts are barreling down on us. Our governor issued an executive order to close all […]

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Zoho CRM vs. Salesforce

300 lb gorilla

Zoho CRM vs Salesforce debate In the Zoho CRM vs. Salesforce debate:  Zoho is your quiet, brainy older brother. Salesforce is a 300-pound gorilla. Salesforce is a great fit for many companies. Zoho CRM is a great fit for many companies, too. Yet more people know about Salesforce (I suppose that allocating half the budget on sales and marketing does that). Should Salesforce be the go-to option for managers who want a cloud CRM system because […]

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CRM Planning: An open letter to the caller who thinks I’m a jerk

There are any number of ways for a CRM implementation to go off the rails; a company unwilling to invest in CRM planning will be among the casualties. Businesses who are successful share issues and objectives with their team (that includes the CRM consultant), evaluate options, and engage in the process from start to finish. They don’t believe that leads and increased revenue magically follow installing CRM software. Clients need to care about their […]

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Free SEO Tools for WordPress

yoast seo

You’re either using WordPress or considering using it for your website or blog. Right? It isn’t the only solution for managing a modern website that attracts viewers, but it is one of the best. One the reasons WordPress is so good is because there are many themes and plugins (including these free SEO plugins) that you can add to extend the power of the software. And although you might need some […]

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