CRM | Sales | Marketing Insights by Lindsay Garrison
Looking for expert information about email best practices ? Here are 3 great sources. Offer something of value “Be their helpful ambassador, not their slimy salesperson.” Back when the interwebs and emails were still fresh, new, and exciting, people used to say “Content is king.” Cranking out content was accepted as an email best practice. And it resulted in a lot of bad copy being fired around the world like […]
Calling sales leads could be an outdated tactic. But I don’t think that the problem is that outbound calling doesn’t work – it’s that it’s usually done so poorly. When OBC doen’t work, there’s no shortage of finger pointing: a sales rep thinks management is clueless about the effort it takes to set appointments; his manager thinks the sales rep isn’t making enough calls; they both think that the lead list […]
Lead capturing optimization So, you’ve got a website that’s optimized for search; your analytics show that there’s traffic, but the traffic isn’t translating into sales. What’s up? It could be as simple as fixing crappy lead capturing forms. Lead capturing is an essential element in online marketing. It may look like a small step in the process but it’s not. You need data from people who are interested in your products or […]
Sales and Marketing Alignment According to an Aberdeen study, companies with strong sales and marketing alignment achieve 20% more in annual revenue, while companies that don’t realize a 4% decline. That’s a huge gap, but one that’s easily fixable: Sales and Marketing share goals to close sales. At HubSpot, a rapidly growing marketing software company, Sales and Marketing don’t just share the same goals – they share the same space. The […]