CRM Planning: An open letter to the caller who thinks I’m a jerk

There are any number of ways for a CRM implementation to go off the rails; a company unwilling to invest in CRM planning will be among the casualties. Businesses who are successful share issues and objectives with their team (that includes the CRM consultant), evaluate options, and engage in the process from start to finish. They don’t believe that leads and increased revenue magically follow installing CRM software. Clients need to care about their […]

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Free SEO Tools for WordPress

yoast seo

You’re either using WordPress or considering using it for your website or blog. Right? It isn’t the only solution for managing a modern website that attracts viewers, but it is one of the best. One the reasons WordPress is so good is because there are many themes and plugins (including these free SEO plugins) that you can add to extend the power of the software. And although you might need some […]

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SmartStart #1: Sales, Marketing, & Management

Turbocharge your brain for the week ahead … Sticky websites,using measurements that matter, get leads flowing with better sales pipeline management,  and uncover the art of a good landing page. 5 Small Business Website Mistakes that Can Cost Your Small Business Website visitors need to see themselves in your site the instant they arrive. They’ll decide in seconds if you have anything worth sticking around for. Does your message pull them in […]

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Are trade shows relevant in an age of content marketing?

Trade shows are losing mind-share and traffic. Yet there are good reasons why you might still want to allocate some of your B2B marketing budget and exhibit. Fewer people attend, but those who do are more likely to be decision-makers. Companies don’t have the budget anymore to send legions of team members to Las Vegas as a perk. The guy stopping by your booth these days just might be the guy who […]

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