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Image via Wikipedia There are legitimate challenges that hinder us from being effective at our jobs. Then there are the ones invented by management. A sales rep I met recently told me that he is driven crazy by the “process” they use at his company. They write up their meeting details on a preprinted form (generated through their CRM system), give it to the … [Continue reading "So easy even the Pointy-Haired Boss could do it"] 
Peace, Love, and Social Media You’re hep, you’re groovy, you’re now. You’re down with your peeps but not quite up on technology. You think, “This blog and Twitter jive might be what’s happenin’ but I’m not down with it”. Bummer, man. Back in the day, as the internet and email evolved into business tools, some people thought they could wait it out and it … [Continue reading "Far Out, Man"] I’ve been worshiping at the altar of Seth Godin for more than a year now; the latest bit of WWSGD inspiration can be found in his recent book, Linchpin. I’ve decided that Linchpin is the B-2 Bomber of books – it works in stealth mode and sneaks up on you.
As we all get stretched thinner to do more, the objective is for technology to free human beings to be creative, productive, and effective. Spending time and effort on tasks that can be automated is a poor use of intellect, is far more costly, and provides none of those benefits. Here’s what I like about Swiftpage Email Drip Marketing: A sequence of targeted messages delivered to contacts at the right time Even though I’m an ACT! Certified Consultant, I get that you can’t do everything you need to do effectively just in ACT! alone. A case in point: I strongly recommend to NOT use ACT! to manage email marketing campaigns and to use Swiftpage Email instead. We recommend Swiftpage rather than Constant Contact because it has a tight integration with ACT! and Constant Contact, regrettably, does not. Naturally, we email from ACT! (using Outlook integration) for our regular emails at On the verge and, as a result, maintain a history … [Continue reading "I didn’t know I could do that with ACT! Part 4 – Email marketing"] |
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