CRM, sales and marketing Insights by Lindsay Garrison
Judging from all the talk about social media and online marketing, you might assume that email marketing is on the decline. Nothing could be further from the truth. Each of these methods are essential, complementary marketing tactics for 2012. But, email could well be the most effective for SMB. Although email marketing has existed since the early 1990’s, it continues to be one of the most prevalent, cost-effective, and successful [...]
Here’s an interesting tidbit, and just in time, too, before we trip over any New Year’s resolutions. If one of your resolutions is to become a more positive person, think again – at least when it comes to email marketing and subject lines. Based on a study completed in 2011 by Alchemy Worx, CEO Dela Quist says, “If you want people to open an email, scare them. If you don’t want them to [...]
Here’s some startling wisdom from Dela Quist of Alchemy Worx, an email marketing agency that “eats, sleeps and breathes email”: the vast majority of emails sent by marketers don’t get opened, no matter who they are and no matter what they do. Get over it. Your job as an email marketer is to connect with an interested and relevant audience. Would you rather have 1,000 people open your email and [...]
Selling in the 21st century is different. Period. A B2B salesperson who relies on dialing for dollars – or mining year-old lists – or putting ads in the phone book – to find and sell prospects needs a reality check. Because while living in a dream world can be kinda’ fun, selling in one is not. The age-old battle between sales and marketing is over (and good riddance). Successful organizations who have focus [...]
