CRM | Sales | Marketing Insights by Lindsay Garrison
Zoho Corp. has added another app to it’s ever-growing roster of SMB tools, Zoho Survey. I’ve been a devoted SurveyMonkey user for some time and I was skeptical that Zoho’s survey tool could be as feature-rich or as user-friendly. Except for a couple of quibbles, I’m duly impressed. Here are some of the features that I particularly like: Nice interface: Surveys are easy to build, and look great. Comprehensive: There’s a broad variety […]
Most of us think of ourselves as good communicators. If there is a problem, it’s the person on the other end of the conversation, not us. However, most of the time we don’t even think about the difficulties in communication. We just presume everything we say (write, email, tweet, …) is understood just the way we intended. And, usually, we think that we’ve perfectly understood what we’ve been told or […]
Be a (content) rainmaker You’ve got a blog. You’ve got readers. You’ve got your mojo working. The only thing you don’t have are ideas. Sometimes they flow like water – other times – not so much. A drought of good ideas can lead to all sorts of problems for you—boring copy, long lags between posts or the dreaded dormancy, all of which can cause your readers to unbookmark your blog, […]
Looking for expert information about email best practices ? Here are 3 great sources. Offer something of value “Be their helpful ambassador, not their slimy salesperson.” Back when the interwebs and emails were still fresh, new, and exciting, people used to say “Content is king.” Cranking out content was accepted as an email best practice. And it resulted in a lot of bad copy being fired around the world like […]