CRM | Sales | Marketing Insights by Lindsay Garrison
We did it. We switched from Windows to Mac. In case you missed my previous story, here was the thinking: We needed new computers. We had three laptops on a business lease that was expiring. The laptops had significant hardware problems and we were glad to get rid of them. We had three tower computers, one of them a server. One had died after being repaired earlier in the year. […]
Trade shows are losing mind-share and traffic. Yet there are good reasons why you might still want to allocate some of your B2B marketing budget and exhibit. Fewer people attend, but those who do are more likely to be decision-makers. Companies don’t have the budget anymore to send legions of team members to Las Vegas as a perk. The guy stopping by your booth these days just might be the guy who […]
Blogging works so well as a marketing tactic because 70% of all buyers research their purchases online. They search Google, LinkedIn Groups, Twitter, and FaceBook for “How can I . . .”,or “Where do I…”, or “What’s the best…”. Why should you blog? If you have answers, you can help potential buyers. And if you know how to help them, shouldn’t you help them find you? Blogging is an outstanding way […]
How many calls did your sales people make last week? Do you know how many dials, on average, were attempted for each contact made? Do you know the average call duration? Sales performance monitoring often tracks KPIs (key performance indicators) such as these. Are these useful data? IMHO, the first “metric” only confirms that your reps can punch a keypad, the second affirms that you can count, while the last […]