CRM | Sales | Marketing Insights by Lindsay Garrison
Times change. Consumers pay scant attention to pitches presented in traditional marketing campaigns. They employ spam blockers, DVRs and mail services that remove ads so that they can ignore the messages – messages that companies spend significant dollars to produce. On the B2B side, trade show attendance is falling, direct mail is waning, and voice mail is just about the best gatekeeper your customer can employ. This consumer backlash against […]
Given all the fervor around social media it probably isn’t too surprising to learn that a lot of misinformation exists about the best way to engage in social media marketing. Although there is no one engagement strategy that will work for every business, there are some myths circulating that will almost certainly ensure your failure. So before you make the same mistakes, consider these few myths. Social media is a […]