Six Small Business Technology Tips: Help Tech Support Help You

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Software tech support can be an utterly frustrating experience – on both sides of the phone line. Keep these tips in mind when you call, chat with, or email a help desk or software publisher for help: Can you resolve it yourself? Have you restarted the application or your computer? This often resolves issues caused by low resources or software conflicts. It’s a good first step. There might be a […]

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Blog marketing: You talkin’ to me?

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You’re ready to embrace web 2.0 marketing as part of your sales and marketing strategy (well, you should be) and you want to know the most effective way to tell the world how great you are. I can explain it in ten words: If you’re talking about yourself, you’re not talking to me. In the blogosphere it simply isn’t possible to promote your expertise and earn trust by focusing on […]

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Three Small Business Marketing Ideas with Legs

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Retweeting your PDFs After the effort of writing that whitepaper, case study, or eBook, wouldn’t it be great if it could grow legs and walk? Of course you have a call to action and, naturally, visitors flock to your landing page to download and savor your outstanding content. Your reader may share your content with a colleague or friend and email them a link or a copy. But, wouldn’t it […]

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ACT Software Upgrade? Back away from the keyboard.

I-upgraded-my-software-and-nothing-works

Are you thinking about upgrading some of the tools in your tech toolbox? Wait – do not click submit! Step away from the keyboard and put down that credit card! Ending up with mismatched hardware and software is expensive. If your contact management system stops working it disrupts your ability to meet deadlines and get your job done – add “exasperating, infuriating, counter-productive, aggravating, and maddening” to “costly mistake”. We […]

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