CRM | Sales | Marketing Insights by Lindsay Garrison
Getting found online is key to a successful online marketing strategy. Kinda’ obvious, right? One critical component of “getting found” is to make sure you have a social media footprint. Getting started and keeping current with social media can be daunting. Blogging, forums, directories, Facebook, Twitter, Linked in, YouTube, Flickr, and SlideShare are a few of the social channels you can use maximize off-page SEO. With so many to choose […]
You’re thinking about implementing CRM. How overwhelmed are you on a scale of “Wow, this is a lot of work” to “My head just exploded”? I discovered a great productivity tool that aggregates customer relationship management systems, cloud and SaaS software solutions, reviews, forums, and service providers. GetApp.com is a social-media friendly online marketplace for business software, SaaS & cloud applications and professional service organizations. This site compiles both generalist […]
Do you have un-dead records lurking in your SFA or CRM system? You know the ones: they don’t have email addresses or phone numbers or have incomplete addresses. Maybe they haven’t been touched by human hands in two or three years. If they were fish, they’d smell really, really bad. What should you do with them? To market or sell effectively you need accurate information at your fingertips. Account and […]
We’re busy. We don’t need no extra steenkin’ mouse clicks. When Sage added full synchronization between Sage ACT! 2011 and Outlook they added “Appointment” as History value. Because Outlook uses “Appointment”, now ACT! must also include the term in order to share data. Although we love our ACT! CRM software, “Appointment” now appears first on the history list, and this has been fiercely annoying to long-time ACT! users who expect […]