5 Big Ideas to Grow Business with Email Marketing

Effective emails are targeted

Email is still the primary communication for most businesses and consumers. A recent MarketingSherpa survey found that the majority of consumers prefer to be contacted via email, and a HubSpot statistic indicates that 66% of U.S. consumers buy as a result of email marketing. Those are persuasive metrics that indicate we need to make the effort to do it right. Let me share five Big Ideas on how to maximize your efforts and marketing ROI. Big Idea 1 […]

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Why Are You Sending Me This Email? 3 X 3 Email Marketing Strategies


Your email inbox is filled to overflowing with unread messages.  Everyone’s is. And everyday we play the game of figuring out what to read and what to delete.  So, imagine how much it costs in wasted time and lost opportunities when that happens to your email campaigns! How can you turn it around? For starters, don’t ask  “How?”,  ask “Why?” As in, “Why would someone read my message?”  “Because I want them to sell […]

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11 Ways to Avoid Email Marketing Disaster

11 ways to avoid email marketing disaster

Although B2B email marketing is a well-established marketing tactic, many businesses are still doing it wrong. Don’t be one of those companies. Email is an effective way to communicate with your leads and customers if used properly. Here are 11 things not to do if you want your company’s next email campaign to be a smashing success. And 11 take-aways on how to do it right. The Path to Disaster 1.  Failing […]

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Mobile Marketing – Can 6 billion people be wrong?

Analysts at Morgan Stanley predict that the number of mobile Internet users will exceed desktop Internet users by 2015.  Will you be ready? If you’re using email as part of your marketing communication strategy, you need to understand how this will affect your ability to connect to your target audience. The intersection of marketing and technology You could probably anticipate the rise of mobile use just by the number of cell phones tethered to diners at […]

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