Email marketing is one of the most cost-effective marketing tactics available to small and medium business. It helps companies maintain relationships that translate into long-term customer loyalty, top-of-mind awareness, and increased sales revenue. Nurture campaigns keep your brand and your services at the crossroads of buying decisions, making it more likely for your customers and prospects to buy from you than from your competitors. Your starting point is effectively communicating “What’s in it for me?” to a customer or prospect. Where you end up depends upon:

  • Understanding the objective of your email before you even begin.
  • The effectiveness of your email capture process.
  • The relevance of your offer to the reader.
  • The clarity of your message, both visually and editorially.
  • A compelling call to action that merits a click to learn more.

Choose On the verge as your guide to email excellence. Certified in email marketing and drip marketing, we are also value-added resellers of Constant Contact and Zoho Campaigns, two of the top email marketing services for small and medium business. Contact us today for a free 30 minute consultation; we’ll get you on the road to enduring and profitable business relationships. Or call 781-606-0433 and ask for the Chief Problem Solver.