CRM on demand – One stop shopping

You’re thinking about implementing CRM. How overwhelmed are you on a scale of “Wow, this is a lot of work” to “My head just exploded”? I discovered a great productivity tool that aggregates customer relationship management systems, cloud and SaaS software solutions, reviews, forums, and service providers. GetApp.com is a social-media friendly online marketplace for business software, SaaS & cloud applications and professional service organizations. This site compiles both generalist […]

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Align sales and marketing to increase marketing ROI

How Marketing and Sales can unite

I recently participated in a forum discussion about who is driving the conversation about sales and marketing alignment, marketing or sales. Once I stopped thinking, “Duh, who wouldn’t want that?” and “Can’t we all just get along?” it occurred to me that the “who, what, or why” doesn’t matter. It just simply must happen. As a CRM implementation consultant I see the fallout from this misalignment in many of the […]

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How successful is your lead generation?

Landing pages focused on Contact

Did you know that your buyers are now in control of the buying process? If this is news to you, then welcome to the 21st century, where “interruption blocking” rules. Your prospects can (and do) tune out your sales and marketing efforts with caller ID, spam filters and voice mail. In fact, 80% of all buyers search online for reviews and product information to educate themselves before buying. Let me share […]

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Do you use RSS Feeds?

You’re busy and you need targeted information fast. Why chase it down when you can have it dropped on your digital doorstep? I love feeds. I prefer them to email newsletters (I prefer to not mix personal email messages I’ve received with news and blog articles). Feeds are also more efficient than manually visiting my favorite websites to see if anything new has been posted. But if you aren’t using […]

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