Web consumers are driving an entirely new tool-set to replace dated, outbound campaigns. How can organizations reach a greater audience? How effective are these new tools exactly? Before Digital Marketing The Internet was built on interaction. When internet marketing emerged, it was the exact opposite of one-way information mediums that pushed messages to consumers such as: television radio teletext Early Internet adopters took to it in much the same way […]
From Content to CRM, It’s All Social
Social CRM – It’s Interactive Organizations must prepare themselves, if they have not already, to engage in multi-channel communications with customers. For years they have had the luxury of engaging in outward-directed communications with customers as a sales and marketing strategy. However, now that social media and other Web 2.0 fixtures have become a ubiquitous part of life, that approach is not longer effective. Moving Away From “Junk Engagement” No marketer […]
Lies, Damn Lies, and SEO
Skepticism About SEO We are a bit skeptical about search engine optimization (SEO) firms. Of course there are legitimate SEO firms, but many are simply keyword stuffers and link purchasers masquerading as value added providers with valid search engine optimization strategies – damaging the perception of an entire industry. Despite what any firm tell you, SEO will not solve your marketing problems. What most organizations need is not a standalone […]
Social Media – Don’t forget your water wings
Have you just started to dip your toes into the social media waters? If so, then you’ve probably experienced the tsunami effect. There are countless social media channels and so many ways to connect that you can get swept away by its shear magnitude. However, ignoring the benefits of learning Twitter, Linked In and Facebook is not going to help you be more effective in business. If you want to improve sales […]