CRM | Sales | Marketing Insights by Lindsay Garrison
As stand-alone tools, email and social media can each play a valuable role in achieving your marketing goals. Marketing tactics are changing to include on-line communities. And email marketing remains a viable marketing tool. In fact, email and social media campaigns can be used together to enhance each other and achieve better results. It is important to understand the strengths and weaknesses of each channel to use them effectively. Email […]
Times change. Consumers pay scant attention to pitches presented in traditional marketing campaigns. They employ spam blockers, DVRs and mail services that remove ads so that they can ignore the messages – messages that companies spend significant dollars to produce. On the B2B side, trade show attendance is falling, direct mail is waning, and voice mail is just about the best gatekeeper your customer can employ. This consumer backlash against […]
Given all the fervor around social media it probably isn’t too surprising to learn that a lot of misinformation exists about the best way to engage in social media marketing. Although there is no one engagement strategy that will work for every business, there are some myths circulating that will almost certainly ensure your failure. So before you make the same mistakes, consider these few myths. Social media is a […]
Skepticism About SEO We are a bit skeptical about search engine optimization (SEO) firms. Of course there are legitimate SEO firms, but many are simply keyword stuffers and link purchasers masquerading as value added providers with valid search engine optimization strategies – damaging the perception of an entire industry. Despite what any firm tell you, SEO will not solve your marketing problems. What most organizations need is not a standalone […]