CRM | Sales | Marketing Insights by Lindsay Garrison
Not surprisingly, businesses don’t like to waste money – especially small, start-up businesses. Customer relationship management (CRM) is a tool to lower costs, increase productivity, and manage business relationships. That’s why failing to include CRM in the initial budget just doesn’t make sense. Even for a small business, CRM has a number of business advantages: Helps sales staff work more efficiently to increase sales performance Organizes data in one place […]
Driving at 95 MPH on slick roads, down a windy mountain pass with no guard rail, requires different skills than a trip to the car wash. There’s a reason for the “don’t try this at home” disclaimers on high-action car ads. Commercials are designed to make a car look exciting, yet easy to handle. Apparently some folks don’t know their limitations (the cast of “Jackass” come to mind), hence the warning. […]
Software tech support can be an utterly frustrating experience – on both sides of the phone line. Keep these tips in mind when you call, chat with, or email a help desk or software publisher for help: Can you resolve it yourself? Have you restarted the application or your computer? This often resolves issues caused by low resources or software conflicts. It’s a good first step. There might be a […]
Retweeting your PDFs After the effort of writing that whitepaper, case study, or eBook, wouldn’t it be great if it could grow legs and walk? Of course you have a call to action and, naturally, visitors flock to your landing page to download and savor your outstanding content. Your reader may share your content with a colleague or friend and email them a link or a copy. But, wouldn’t it […]