Social Media – Don’t forget your water wings

Have you just started to dip your toes into the social media waters? If so, then you’ve probably experienced the tsunami effect. There are countless social media channels and so many ways to connect that you can get swept away by its shear magnitude. However, ignoring the benefits of learning Twitter, Linked In and Facebook is not going to help you be more effective in business. If you want to improve sales […]

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Are there Zombies in your CRM database?

Do you have un-dead records lurking in your SFA or CRM system? You know the ones:  they don’t have email addresses or phone numbers or have incomplete addresses. Maybe they haven’t been touched by human hands in two or three years. If they were fish, they’d smell really, really bad. What should you do with them? To market or sell effectively you need accurate information at your fingertips. Account and […]

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