CRM | Sales | Marketing Insights by Lindsay Garrison
Do you have un-dead records lurking in your SFA or CRM system? You know the ones: they don’t have email addresses or phone numbers or have incomplete addresses. Maybe they haven’t been touched by human hands in two or three years. If they were fish, they’d smell really, really bad. What should you do with them? To market or sell effectively you need accurate information at your fingertips. Account and […]
CRM Best Practice: It’s 2:00 pm. Do you know where your data is? Your prospect and customer database is among your company’s most valuable assets. Is it is at risk of being lost, stolen, or even sabotaged? While a lost or damaged laptop is the usual culprit behind missing data, disgruntled or unscrupulous employees are a clear and present danger as well. Hope for the best, but plan for the […]