Some friends and I recently joked about the overuse of the phrase, “Now, more than ever . . .” applied to, well, almost everything. But we are challenged, in fact, to think about what we can do differently now to dig out, get ahead, and stay ahead. One easy solution is to use the systems we have in place more effectively. For others, it’s developing new systems to streamline and automate.
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ACT! contact management software was introduced over 20 years ago. Although originally designed as the simplest of tools, ACT! has evolved considerably over the last few years. The changes in ACT! have been so significant, in fact, that it’s often lumped into the CRM category (erroneously, but we’ll get to that). Unlike enterprise-level applications, ACT! is contact-centric, with a focus on managing and maintaining interactions with individuals. The current version of ACT! (2009, v 11.1) supports pipeline management, account-level management, manages relationships between contact records, and even has modest workflow capabilties. While … [Continue reading "I didn’t know I could do that with ACT!"] |
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