CRM, sales and marketing Insights by Lindsay Garrison
“Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company”. So says Teicko Hube in a spot-on article posted in a HubSpot Blog, Demand Creation vs. Cold Calling. Teicko goes on to make a compelling point about how to generate leads to improve sales results, and asks a pivotal question: Why do businesses invest in good sales reps and [...]
“Most people spend more time and energy going around problems than in trying to solve them.” -Henry Ford Why do smart people recognize, and then consciously avoid fixing, obvious problems? I’ll bet it makes you crazy to watch someone doing something bass-ackwards – or maybe it’s just me. Bad business processes embed themselves into workflow over time: they even become part of the training program: “Bill, you take the customer [...]
Over the last decade, there has been a dramatic shift in how consumers purchase products. Fingers that once strolled through the Yellow Pages now do their walking on a mouse and keyboard. The shift to online searches and away from print directories all but guarantees the demise of the print Yellow Pages directory; as far as I’m concerned, it can’t come soon enough. I received my copy this week and, [...]
How do you know what you don’t know? It’s with great confidence that I say: What I don’t know would fill – should they still exist – several sets of encyclopedias. This is the natural state for most human beings, and it’s a condition that’s accelerating with the pace of technological change. Tags: ACT!, Business, contact management, CRM, CRM, Customer Relationship Management, Productivity, Project planning, ROI
