CRM | Sales | Marketing Insights by Lindsay Garrison
If there’s one thing we don’t have a shortage of in the Internet age, it’s data. We can (and do) capture the most minute details about interactions with our digital content. Although this information has the potential of providing tremendous insight, it can be overwhelming. This is especially true if you are responsible for digital marketing at a small to medium sized business. There are lots of things you could measure, […]
The saying goes, if you can’t measure it you can’t manage it. This is definitely true for Internet marketing. More and more organizations are investing in Internet-based marketing with the goal of growing their business. Yet, many of these companies are not monitoring their return on investment (ROI) for these activities. That is a mistake. How do you optimize if you don’t understand the impact of your efforts? Defining ROI […]
“Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company”. So says Teicko Hube in a spot-on article posted in a HubSpot Blog, Demand Creation vs. Cold Calling. Teicko goes on to make a compelling point about how to generate leads to improve sales results, and asks a pivotal question: Why do businesses invest in good sales reps and […]
“Most people spend more time and energy going around problems than in trying to solve them.” –Henry Ford Why do smart people recognize, and then consciously avoid fixing, obvious problems? I’ll bet it makes you crazy to watch someone doing something bass-ackwards – or maybe it’s just me. Bad business processes embed themselves into workflow over time: they even become part of the training program: “Bill, you take the customer […]