The Gap’ll Getcha’

Decide, don't avoid

How do you know what you don’t know? It’s with great confidence that I say: What I don’t know would fill – should they still exist – several sets of encyclopedias. This is the natural state for most human beings, and it’s a condition that’s accelerating with the pace of technological change.

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CRM projects don’t require planning – True or False?

Recently I’ve been thinking about a simple test that customers should take before starting a CRM project. Our test? True or False, indicate if you agree with any of the following four scenarios: You’re travelling from Boston to Milwaukee and intend to get there as quickly as possible. You decide that going online to book a flight or get driving directions takes too much time, so you just start driving. You’re building a house. Because […]

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