CRM, sales and marketing Insights by Lindsay Garrison
How do you know what you don’t know? It’s with great confidence that I say: What I don’t know would fill – should they still exist – several sets of encyclopedias. This is the natural state for most human beings, and it’s a condition that’s accelerating with the pace of technological change. Tags: ACT!, Business, contact management, CRM, CRM, Customer Relationship Management, Productivity, Project planning, ROI
. . .challenging us to look beyond immediate needs to understand how ACT! could be a strategic tool was truly a value.
Recently I’ve been thinking about a simple test that customers should take before starting a CRM project. Our test? True or False, indicate if you agree with any of the following four scenarios: You’re travelling from Boston to Milwaukee and intend to get there as quickly as possible. You decide that going online to book a flight or get driving directions takes too much time, so you just start driving. You’re building a house. Because [...]
