CRM, sales and marketing Insights by Lindsay Garrison
Driving at 95 MPH on slick roads, down a windy mountain pass with no guard rail, requires different skills than a trip to the car wash. There’s a reason for the “don’t try this at home” disclaimers on high-action car ads. Commercials are designed to make a car look exciting, yet easy to handle. Apparently some folks don’t know their limitations (the cast of “Jackass” come to mind), hence the warning. [...]
Your email recipients are just like you: they plow through the inbox looking for which emails to delete, not which emails to read. Dodge the delete key with compelling emails – answer these questions before building an email campaign or writing your first email. What is my objective? Too many emails try to do too much. Identify one central point for your email and focus on that. What do I [...]
Retweeting your PDFs After the effort of writing that whitepaper, case study, or eBook, wouldn’t it be great if it could grow legs and walk? Of course you have a call to action and, naturally, visitors flock to your landing page to download and savor your outstanding content. Your reader may share your content with a colleague or friend and email them a link or a copy. But, wouldn’t it [...]
Reschedule Multiple Activities Recently we shared a free History Window fix for ACT! 2011 from Exponenciel. It replaces the new default value of “Appointment with “Call”, which is what long-time users expect to see. If you’re an ACT! 2010 or 2011 user, they have another gift for you. Recently released is the Reschedule Multiple Activities utility. It does just what it says – it gives you the ability to reschedule [...]
