Managing Social Media Tactics: Three (or 27) easy tips

Getting found online is key to a successful online marketing strategy. Kinda’ obvious, right? One critical component of “getting found” is to make sure you have a social media footprint. Getting started and keeping current with social media can be daunting. Blogging, forums, directories, Facebook, Twitter, Linked in, YouTube, Flickr, and SlideShare are a few of the social channels you can use maximize off-page SEO. With so many to choose […]

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Do you use RSS Feeds?

You’re busy and you need targeted information fast. Why chase it down when you can have it dropped on your digital doorstep? I love feeds. I prefer them to email newsletters (I prefer to not mix personal email messages I’ve received with news and blog articles). Feeds are also more efficient than manually visiting my favorite websites to see if anything new has been posted. But if you aren’t using […]

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So easy even the Pointy-Haired Boss could do it

There are legitimate challenges that hinder us from being effective at our jobs. Then there are the ones invented by management. A sales rep I met recently told me that he is driven crazy by the “process” they use at his company. They write up their meeting details on a preprinted form (generated through their CRM system), give it to the receptionist, and she types the information back into the […]

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