CRM | Sales | Marketing Insights by Lindsay Garrison
Did you know that your buyers are now in control of the buying process? If this is news to you, then welcome to the 21st century, where “interruption blocking” rules. Your prospects can (and do) tune out your sales and marketing efforts with caller ID, spam filters and voice mail. In fact, 80% of all buyers search online for reviews and product information to educate themselves before buying. Let me share […]
There are legitimate challenges that hinder us from being effective at our jobs. Then there are the ones invented by management. A sales rep I met recently told me that he is driven crazy by the “process” they use at his company. They write up their meeting details on a preprinted form (generated through their CRM system), give it to the receptionist, and she types the information back into the […]